Consumers & Customers
Use these resources to better understand the movie theater consumers and customers. These resources will provide consumer demographics, customer trends, buying behavior, and more.
Use the "Tips" tabs for specific search tips and strategies for each database.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
- Find market research reports about consumers and customers of movie theaters, as well as lifestyle and entertainment trends
- Search for "movie," "entertainment," "video," etc. to find relevant reports
- Be sure to check out the Databook for each report to find demographics and build custom charts and graphs
Video Tip
The video below shows how to use Mintel to find market research reports about movie theater customers and leisure and entertainment trends.
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
- Use Simmons to create Demographic Profiles of people who go to the movies
- Also use to compare with consumers who watch movies at home
Video Tips
- WARC _World Advertising Research Center
Contains over articles, case studies, research reports and summaries covering all areas of marketing communications. (Athens Campus Only)
- WARC has some excellent coverage of movie consumers in the current and post-COVID world
- To find articles about films and movie consumers:
- Click on the Topics button from the WARC home page
- On the next page, click "Categories"
- Select "Films & Movies" from the Media & Publishing box