Use these resources to better understand the ice cream industry's consumers and customers. These resources will provide consumer demographics, customer trends, buying behavior, and more.
You can create demographic profiles of consumers of specific brands and types of ice cream. For example, you can use these to better understand the average Ben & Jerry's consumer and see how they compare to other brands.
The steps above are demonstrated in the video below.
You can create demographic profiles of consumers of specific brands and types of ice cream. For example, you can use these to better understand the average Ben & Jerry's consumer and see how they compare to other brands.
The steps above are demonstrated in the video below.