A great resource to get a broad understanding of large industries within the United States.
Use this as an introduction to industries to become more familiar with what’s happening in your prospective industry.
Note: Many business students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but I can guarantee that students who depend too much on the reports without consulting numerous other sources will not do as well on their projects. You need to consult multiple resources to have a well-rounded view of your industry.
IBISWorld contains in-depth, regularly updated industry reports for over 700 United States NAICS-classified industries. Each report averages 25-30 pages in length, and contains the following information:
Note: Ohio University Libraries only subscribes to the Industry Market Research and Company Research Components. All other components of the database are not included in the library’s subscription.
A simple search for "ice cream" yields reports on Production, Stores, Franchises and more.
Additional reports are available for frozen yogurt, dairy productions, fast food, etc.
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
Passport will have ice cream industry reports for the US as well as most other major markets in the world. It is a great resource to use to find international industry information.
Start by using the Passport search box to search for "Ice Cream in [insert country].
Use the Related tab to find additional relevant reports
For information relating to ice cream shops, browse to "Services" and then to "Consumer Foodservice" to find relevant reports, such as Cafes/Bars, Street Stalls/Kiosks, Limited-Service Restaurants, etc.
How to Use Passport to Research the Ice Cream Industry
(state, city, county, zip, or custom location). A great resource when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry.
BizMiner produces the most granular industry statistical reports in the market. We offer industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code.”