Consumers & Customers
Use these resources to better understand the grocery and food retail industry's consumers and customers. These resources will provide consumer demographics, customer trends, buying behavior, and more.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
- Search Mintel for "food shopping," "grocery retailing," "online grocery retailing," "grocery" to find market research reports
- These reports will describe consumer motivations, customer demographics, market trends, and more.
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
- Use Simmons to find national-level demographic profiles of people who shop at specific stores or use certain brands of food.
- Can also be used to find consumer attitudes about shopping and purchasing
- To find a demographic profile of a consumer
- Hover over profile and click "Quick Reports"
- Click the Composer link
- search by brand, product, or activity, or use the browse feature (there is a full category for Grocery shopping, food stores, etc. to explore)
- select a data variable and move the variable to Targets, then click Create
- Select Demographics to create a demographic profile
- Passport
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
- Passport does a great job of covering the smaller sectors and product categories of the beauty and personal care industry.
- It is excellent for both US and international markets
Find Country Reports about the Industry
- Select Industries from the top navigation menu and choose "Beauty & Personal Care"
- On the next page*, scroll to the middle to find the "Country Reports" box
- Select the Category and Geography
- Click "Go" to find reports based on your search criteria
*You can also use the "Beauty & Personal Care" home page to find company profiles, industry forecast, analyst commentaries, and loads of data.
- WARC _World Advertising Research Center
Contains over articles, case studies, research reports and summaries covering all areas of marketing communications. (Athens Campus Only)
- Use for finding articles and case studies about marketing to consumers in the industry.
- If you are just getting started, I suggest browsing for articles by your industry
- Use the "More" link at the top of the page
- Browse by interest to Categories
- On the Categories page, select Show More from the Retail Category
- Click on the Supermarkets & Grocery Stores category
- You can also use the search box to search by company, brand, etc.