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Supermarket and Grocery Stores Industry Guide

Resources and research tips for the supermarket, grocery stores, and food retail industry

Consumers & Customers

After you get a good idea about the larger industry, you’ll want to know about the consumers in the industry. Market research reports, data, and statistics found in the resources below are an excellent place to start.

  • Search Mintel for "food shopping" or "grocery" to find market research reports
  • These reports will describe consumer motivations, customer demographics, market trends, and more.


  • Use Simmons to find national-level demographic profiles of people who shop at specific stores or use certain brands of food.
  • Can also be used to find consumer attitudes about shopping and purchasing


  • The industry reports in Passport also contain some consumer insights.
  • Suggested reports to search for include:
    • Hypermarkets in [insert country]
    • Supermarkets in [insert country]
    • Traditional grocery retailers in [insert country]
    • Food and Drink Internet Retailing in [insert country]