Consumers & Customers
After you get a good idea about the larger industry, you’ll want to know about the consumers in the industry. Market research reports, data, and statistics found in the resources below are an excellent place to start.
- Search Mintel for "food shopping" or "grocery" to find market research reports
- These reports will describe consumer motivations, customer demographics, market trends, and more.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
- Use Simmons to find national-level demographic profiles of people who shop at specific stores or use certain brands of food.
- Can also be used to find consumer attitudes about shopping and purchasing
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
Search Tips & Tricks
- The industry reports in Passport also contain some consumer insights.
- Suggested reports to search for include:
- Hypermarkets in [insert country]
- Supermarkets in [insert country]
- Traditional grocery retailers in [insert country]
- Food and Drink Internet Retailing in [insert country]
- Passport
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
- WARC _World Advertising Research Center
Contains over articles, case studies, research reports and summaries covering all areas of marketing communications. (Athens Campus Only)
