This is a recording of the research session I gave to students on August 26, 2019 about finding industry and company information for the grocery stores and supermarket industry. In the video I demonstrate many of the resources found on this guide.
Project 2 Resources: Tools for Local Market Analysis
This is a recording of the research session I gave to business students on October 21, 2019. I use Simmons Insight, SImplyAnaltyics, Mergent Intellect,and Bizminer to research the food stores industry. These essential tools can help you understand consumers, competitors, and industry vitality in a local market. In this demonstration, I use "health food stores" as my example . These databases are licensed to Ohio University for student and faculty use. If you are not affiliated with Ohio University, check with your university or library about access.