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Tutorial Description & Learning Objectives

The Sports Market Research Tutorial teaches research skills specifically for sports management majors and Masters of Sports Administration graduate students. 

  This 30-minute interactive tutorial is designed to give researchers foundations in 

• gathering general sports fan demographics
• finding sports fan and consumer market research reports
• interpreting sports fan and consumer product data
• analyzing geographic areas to understand the local sports market

Whether you are an undergraduate sports management student or a graduate student in our award winning MSA or PMSA programs, you're bound to learn essential skills that can make your sports business research more effective and efficient. 

At the end of the tutorial, students will receive a certificate of completion and a score.  

The tutorial also complements my Sports Sponsorship & Marketing guide.