The Industry & Market Research Basics Tutorial is a required component of the Business Cluster and counts toward the completion of the Guarantee+ Library Milestone 2. The tutorial is also useful for general orientation for MBA students.
This 60-minute interactive tutorial is designed to give researchers foundations in
finding industry reports and statistics,
understanding consumer information including demographic and psychographics,
identifying companies and competitors in the industry,
and analyzing local market consumer and industry trends.
At the end of the tutorial, students will receive a certificate of completion and a score.