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SASM 3760: Sport Facility and Event Management

A guide for researching international markets and cities for sports venue bids


  • Use to find case studies on sports venue, sponsorship, the Olympics, cities, and more.
  • For example, you can find reports on the World Class Sports Hosts and the Ultimate Sports City
  • Use the Fan Tracker to understand the popularity of sports across 13 major markets.

Sport Market Analytics

  • Use the Search link (in the navigation menu) to search for Olympics to find articles and organizations. 


  • WARC can be used to find case studies and articles pertaining to sports, sponsorship, or the olympics. 
  • For example, a search for "olympics" yields articles such as Rio 2016 Olympic and Paralympic Games: Transforma Project – How communication helped build an Olympic legacy
  • These articles and case studies can inform you about what worked, and what didn't.