Other Sports Guides
Sports Sponsorship
Key tips and tools to align fan demographics with products, companies, industries, and markets.
Tools for City Research
- Search for your host city or country name to find relevant statistics.
- Search for Olympics, winter sports, etc.
- Don't forget to use the "Source Link" for the statistics to find additional information.
- Search for your city, country, or topics such as "Olympics" in Hospitality & Tourism Complete to get articles from travel and tourism publications.
- Hospitality & Tourism CompleteArticle database on all aspects of hospitality industry: country overviews, hotel and restaurant management, cookery, ecotourism, business aspects. Good for scholarly tourism research.
- Use Business Source Complete to find trade articles and reports about sports events, facilities, and cities.
- Business Source Complete
Provides full text access of more than 3500 journals, trade publications, magazines, company reports, and more, in the disciplines of business, including marketing, management, accounting, banking, finance and more.
Also useful for finding company profiles, industry profiles, and SWOT analysis for companies.
Passport for Consumer, Lodging, Travel, & Tourism Info
Passport can be used to better understand the country, its consumers, and who might visit the country.
- Use the Consumers tab to find Consumer Lifestyles of your host country
- Use the Sports tab (found under Industries) to find Sports data and commercial sports sponsors
- Find data and analysis of the lodging and hotel industries in your host country
- Find Tourism statistics for your country, such as top visitors by country.
- Passport
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
Other Tourism and City Links
A collection of useful links for city and tourism data.
- UNWTO: World Tourism Organization "The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism."
Search suggestions for City visitors and tourism information
- City level data should be collected by the city governments
- I usually just Google [insert city name] and tourism bureau or [insert city name] and visitor's center
- Note that most cities will have a "Visit Our City" page directed toward tourists and other potential consumer vistors.
- The cites may also have a "do business here," "B2B", "business to business," or "plan your conference,event of convention here" pages, which are directed at businesses, companies, and organizations.