Skip to Main Content

Clothing Retail Industry Guide

The ultimate guide to researching men's, women's, and children's clothing and accessories retail

Consumers & Customers

Use these resources to better understand the clothing industry's consumers and customers.  These resources will provide consumer demographics, customer trends, buying behavior, and more. 

  • Search by keyword to find in-depth market research reports, or browse:
  • These comprehensive reports can be used to understand what customers like, why they buy particular products, where they buy, motivations for buying, and other buying behaviors etc.
  • Mintel is also useful for understanding consumer trends and demographics.



A screenshot of Mintel demonstrating the "browse by category" steps outlined above.

You can search WARC by industry keyword, company name, or brand.  I suggest also using the links below and filtering by report type, date, or topic.

Use Simmons to create a demographic profile of clothing consumers

  1. Under "Essentials", click on "Quick Reports"
  2. Select "Demographic Profile"
  3. Enter search terms (suit, Nike, Men's Wearhouse, etc. ) in the search box and select the variable
  4. Select the variable, then click the Target to "Move to Target"
  5. Click the arrow to "Run Analysis"
  • Passport has a number of relevant reports for both the United States and dozens of other countries.  Use the Search box to search for:
    • Apparel and Footwear in [Insert Country Name]
    • Apparel and Footwear Specialist Retailers in [insert Country Name]
    • Department Stores in [insert country name]
  • Be sure to check out the "Related" tab for each report


How to Find Clothing, Apparel, and Accessories Retail Information in Passport

The video below demonstrates how to use Passport to quickly find reports and data for the industry.