Head of User Services
& Business Librarian
Consumers & Customers
Use these resources to better understand the clothing industry's consumers and customers. These resources will provide consumer demographics, customer trends, buying behavior, and more.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
- Search by keyword to find in-depth market research reports, or browse:
- Category --> Retail & Apparel --> Clothing & Footwear
- These comprehensive reports can be used to understand what customers like, why they buy particular products, where they buy, motivations for buying, and other buying behaviors etc.
- Mintel is also useful for understanding consumer trends and demographics.
- WARC _World Advertising Research Center
Contains over articles, case studies, research reports and summaries covering all areas of marketing communications. (Athens Campus Only)
You can search WARC by industry keyword, company name, or brand. I suggest also using the links below and filtering by report type, date, or topic.
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
Use Simmons to create a demographic profile of clothing consumers
- Under "Essentials", click on "Quick Reports"
- Select "Demographic Profile"
- Enter search terms (suit, Nike, Men's Wearhouse, etc. ) in the search box and select the variable
- Select the variable, then click the Target to "Move to Target"
- Click the arrow to "Run Analysis"
- Passport
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
- Passport has a number of relevant reports for both the United States and dozens of other countries. Use the Search box to search for:
- Apparel and Footwear in [Insert Country Name]
- Apparel and Footwear Specialist Retailers in [insert Country Name]
- Department Stores in [insert country name]
- Be sure to check out the "Related" tab for each report
How to Find Clothing, Apparel, and Accessories Retail Information in Passport
The video below demonstrates how to use Passport to quickly find reports and data for the industry.