Local Market, Industry, and Company Information
Use the resources below to gather information about the candy industry in a local market (city, county, state, zip code, etc.) . Local market data includes:
- Industry financial averages, ratios, and statistics for some industry sectors
- Candy retail companies in the local market
- General demographics and economic characteristics of the region
- Consumer demand, trends, and buying behavior for candy and confectionery products
• Use the Industry Market Profile reports to gather a good for understanding of the local industry conditions and competitive environment.
• Use the Industry Financial Profile to collect industry averages, ratios, and other financial information the local market area.
• There is not a "Candy stores" industry in Bizminer, use "Confectionery Stores".
• Market Profile Example
○ Use Confectionery stores for the industry
○ Limit to Ohio, then choose Columbus Metro Area
○ The report contains competitors, annual sales, startup market share, and local area demographics.
• Note: Data may take a long time to load.
• Industry Financial Profile Example
- Use Confectionery and Nut Stores
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Mergent Intellect
Use to find companies and competitors by user-defined search criteria, such as size, location, industry, sales, and more. Useful for private company information which includes estimated sales.
• Good for finding competitors in your industry in a particular location
• Use the Advanced Search to search by location and industry code
• Example
○ Search for Candy stores (SIC 5441)
○ Limit to the Columbus OH MSA
Use the Build A List feature to download the list of companies
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SimplyAnalytics
SimplyAnalytics provides demographic, business, or marketing data down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables. See my Tips & Tricks Guide for help with this database.
