Who are my customers and how can I understand them better?
After you get a good idea about the larger industry, you’ll want to research the consumers in your market. Market research reports, data, and statistics found in the resources below are an excellent place to start.
Tools for understanding consumers
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
Search Tips
Mintel is especially useful when researching demogrpahic groups. For example, you'll find reports on topics such as marketing to millenials, marketing to moms, etc.
Mintel is also very useful in understanding consumers for specific products and services. Use Mintel to understand who buys what, how much, when, why, and how often.
Check out my guide for Tips & Tricks on Using Simmons.
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
- SimplyAnalytics
SimplyAnalytics provides demographic, business, or marketing data down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables. See my Tips & Tricks Guide for help with this database.
Search Tips
The video below can help you get a quick understanding of how to use SimplyAnalytics.