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Ohio University

Entrepreneurship & New Business

Tips and tools to research startup business ideas, consumers, industries, and locations.

What is the outlook and what are trends for the larger industry and market?

  • The resources below will help you understand the industry or industries in which you will operate. 

Tools for broad industry research

  • IbisWorld is a great resource to get a broad understanding of large industries within the United States.

  • Use this as an introduction to industries to become more familiar with what’s happening in your prospective industry.

 

  • First Research is a nice compliment to IbisWorld and will also cover broad industries.

  • Use First Research to get a different perspective on the industry than IbisWorld offers.

  • Use Statista to find statistics your industry, consumers, and potential competitors. 
  • Plunkett Research Online offers very broad coverage of a few select industries.
  • Can be especially useful if your industry is covered by Plunkett. 
  • Use Business Source Complete to find trade publications about the industry in which your new company will operate. 
  • Trade Publications can give you "insider" information into what's happening in an industry.
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