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Ohio University

Company Research Basics

Tips for finding public and private company information, histories, financials, stock reports, and news.

 SWOT analysis refers to the examination of a company’s Strengths, Weaknesses, Opportunities, and Threats. 

  • SWOT analysis reports can be used to quickly understand a company

Find a SWOT Analysis in Business Source Complete

  • In In Business Source Complete, simply do a search for a company in the search box.
  • If a SWOT Analysis is available, there will be a link on the left side of the search results screen.

Find a SWOT Analysis in D&B Hoover's

  • Search D&B Hoover's for a company name
  • On the company profile screen, look in the left menus for SWOT Analysis