Investment Publications (stock reports, analyst reports, equity reports) offer a glimpse of what professional brokerage firms think about a company.
S&P Stock Reports are a favorite of many business researchers when looking for concise, up-to-date analysis of a company. This video demonstrates how to find those reports, as well and other stock/equity reports, in Investext via the Mergent Online database.
MarketLine reports give a good introduction to a company, and can be especially useful for novice business researchers. The reports contain financial information, executive biographies, SWOT Analysis, and more. This video demonstrates how to find the reports in Investext, using the Mergent Online database.