EX:
1. For "What do little people want in clothing" Google brings you:
Now you know there are some businesses that are already catering to this market. Compare what's available with the demographics and psychographics you uncover to determine if your product will have a market.
Watch what words are being used, and by whom. What dos that population call themselves? Is there a medical term? Start a list of terms now.
2. Now that I have the basics, I can search for specifics: Little People organizations or little people statistics or little people attitudes.
Critique whether websites know what they are talking about, or are they using stereotyped, misguided, or uninformed projections of bodies othered by the mainstream. Empathy and sensitivity are a must. Data, data, data will keep you from making big mistakes.
Articles Plus is a good place to dig
for information about what a certain population needs, wants, or feels. We might discover a need that clothing design can address. In order to find such information, we will have to play the word game, trying various combinations of terms until something emerges. Here are terms to help you search:
Population: elderly (Change this column to match your topic) |
Clothing Words |
Psychographics Words |
|
---|---|---|---|
aged | clothing | psychology | |
senior | dress | attitude | |
mature | attire | perception | |
older | costume | preference | |
ageism | textile | lifestyle | |
elder | fashion | social | |
baby boomer | wearable | personal | |
apparel | body image | ||
motivation | |||
personality | |||
consciousness | |||