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RFM 3830: Product Development, Evaluation, and Distribution

This guide follows the Product LIne Development Project for this class

Special Populations: Clothing for people with specific body or ability types

Google: use it twice: 

  1. Read background, understand basics  -- All the while gathering words and terms I can take elsewhere to keep looking.

  2. Come back for ideas, vendors, data, orgs, more.



1. For "What do little people want in clothing" Google brings you:

Now you know there are some businesses that are already catering to this market, discover some expressed problems, and hopefully find a niche youcan fill. Compare this info with the demographics and psychographics you uncover to determine if your product will have a market.  

                     Watch what words are being used, and by whom.  What dos that population call themselves? Is there a medical term? 

2. Now that I have the basics, and terms in use, I can search for specifics: Little People organizations or statistics. 

OTOH, Googling "What do elderly fashionable women want?" didn't help me much.  It was mostly ads for elastic-waisted polyester pants....  voila le probleme. 

Critique whether websites know what they are talking about, or are they using stereotyped, misguided, or uninformed projections of bodies othered by the mainstream.  Empathy and sensitivity are a must.  Data, data, data will keep you from making big mistakes.  


Psychographics: Start with Articles Plus

Articles Plus is a good place to dig

for information about what a certain population needs, wants, or feels.   We might discover a need that clothing design can address.  In order to find such information, we will have to play the word game, trying various combinations of terms until something emerges.  Here are terms to help you search: 

Mix and Mash these terms in Articles Plus to find information on your target population

Population:  elderly

(Change this column to match your topic)

Clothing Words

Psychographics Words


aged clothing psychology income
senior dress attitude spending
mature attire perception activities
older costume preference  
ageism textile lifestyle  
elder fashion social  
baby boomer wearable personal  
  apparel body image