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Newcomers to the fashion industry often base costings on the sum of a style's fabric, trims and labor-and to that they simply add their markup. However, every other activity of the business erodes that markup, and they find themselves with an unsustainable profit-or a loss. This guide will help you avoid these pitfalls to guarantee a sustainable profit.

"Practical, easy-to-use guide to the manufacture, sourcing and risk management methods essential to make a new fashion business venture financially viable. This second edition explores capital investment decisions, the changing nature of cost and the importance of global awareness and new markets"

..., the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds.

chapters here on: materials, design & spec., sourcing, costing, etc.