More Business Databases We are Likely to Need
Under "Start Here" You have already seen
Here are three more:
Business Source Complete: Articles targeted for business research are here.
1. If I search here on an industry, such as "tourism," I can then limit (left side bar) by "source type." Click "show more" to see these options: market research report, industry profile, swot analysis.
Mintel Academic: We recently bought a set of reports dealing with tourism in Mintel.
1. First click "I agree" to the terms of use and create a login.
2. Search "tourism" to see a list of current topics & reports.
Passport GMID: (Euromonitor): Reports about industries. It takes a few steps to get to travel info:
1. "Accept" the "terms and conditions".
2. From the "industries" dropdown, choose "travel," under "services"
3. From the next page, you have all sorts of options to look at reports by particular countries, by particular companies, by global trend, by infographic. You have to click a choice and then click "Go."
More Business Info Sources
Chad Boeninger, OU's Business Librarian, has a series of resource guides for business applications.
These can all be found by searching on the library home page, but here I've featured the ones I think we would be likely to use.
Most of his pages include videos on how to search that thing. I use these a lot.
- Company Research GuideA long list of places to look. If you can't find your company, look for a company like it, or read about the problems and opportunities of the industry to which it belongs.Ex: nothing on the Athena Cinema? How about Movie theaters in general, or Regal Cinemas? These will tell you what movie theaters all over the US are facing and you can ask if it applies to the Athena.
- Databases for Business GuideDescriptions of the dozens of business databases OU subscribes to, with details and notes on use.
- Entrepreneurship GuideWhere to look to analyze your industry, target consumer, local markets, and competitors. Vital!
- International Business GuideResources for finding information about doing business in another country, assessing an international market for the purpose of launching a new product, or expanding an existing brand or business.
- Quick Service Restaurant Industry GuideIndustry analysis, competition, local markets and demand are some of the areas covered in this guide.