This is a guide for finding information about doing business in another country. Assessing an international market for the purpose of launching a new product, or expanding an existing brand or business, requires a lot of thought and research. Researchers need to understand the financial and economic forces and market indicators, as well as the political, legal, and sociocultural forces and issues in an area. Likewise, it is very important to understand what kind of competition from other companies exists in the region.
Use the navigation menus on the left to find valuable information for your international business venture.
Your Business Librarian
I'm Chad Boeninger, Head of User Services and the Business & Economics Librarian at Ohio University. I thank you for visiting my guide and I hope it helps you with your research.