A great resource to get a broad understanding of large industries within the United States.
Use this as an introduction to industries to become more familiar with what’s happening in your prospective industry.
Note: Many business students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but I can guarantee that students who depend too much on the reports without consulting numerous other sources will not do as well on their projects. You need to consult multiple resources to have a well-rounded view of your industry.
IBISWorld contains in-depth, regularly updated industry reports for over 700 United States NAICS-classified industries. Each report averages 25-30 pages in length, and contains the following information:
Note: Ohio University Libraries only subscribes to the Industry Market Research and Company Research Components. All other components of the database are not included in the library’s subscription.
A simple search for "coffee" yields several reports about coffee production, coffee shops, coffee retail, and more.
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
Browse to Industries, then to Hot Drinks, to find statistics and analysis
Specific reports I recommend include Hot Drinks in [Insert Country], Coffee in [Insert Country] and Other Hot Drinks in [Insert Country].
Passport contains industry reports for all major markets and countries, including the US