Subject & Course Guides: Media Arts & Studies: Media Industry Research

Media Industry Research Tools

We subscribe to a number of business tools that are useful for finding background on media industries. These tools can also provide information on media consumers.

IBISWorld
Search for an industry or browse from the available list. Each industry overview includes supply chain information, key economic drivers, an industry outlook, major companies and key statistics.

Relevant reports in this database include "Radio Broadcasting" and "TV Broadcasting"
Statista
Statista is a search-able collection of statistics that are available on the open web. Search Statista for data on consumer use of various media and other data relevant to a media industry.
Lexis Nexis
A searchable databases of news and trade publications.

Use the company profiles section to find information about a media company, including news, personnel and financial information.
Plunkett Research
Plunkett offers industry overviews with lists of relevant industry associations, market information and company profiles.

You can search across all industires or browse through relevant categories. I recommend looking in the Entertaining & Media reports, as well as the Telecommunications report.