Beer - Visual Discovery Conference, Nov 7-12, 2019: Resources - Library Guides at Ohio University

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Visual Discovery Conference, Nov 7-12, 2019: Resources

Industry and Market Resources

IbisWorld

Search IbisWorld reports for information about the beer and wine industry

IbisWorld
A great resource to get a broad understanding of large industries within the United States.
Use this as an introduction to industries to become more familiar with what’s happening in your prospective industry.
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Note: Many business students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but I can guarantee that students who depend too much on the reports without consulting numerous other sources will not do as well on their projects. You need to consult multiple resources to have a well-rounded view of your industry.

IBISWorld contains in-depth, regularly updated industry reports for over 700 United States NAICS-classified industries. Each report averages 25-30 pages in length, and contains the following information:

Key Statistics
Segmentation
Market Characteristics
Industry Conditions
Key Factors
Key Competitors
Industry Performance
Outlook
Note: Ohio University Libraries only subscribes to the Industry Market Research and Company Research Components. All other components of the database are not included in the library’s subscription.

Mintel

Use Mintel to find market research reports about craft beer, wine, and other consumers

Mintel
Contains market research reports covering US and some International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.

Access Info: Athens Campus Only

Statista

Search for statistics about the craft brew industry

Statista
"The Portal for Statistics," contains statistics and studides from over 22,500 sources.

Especially useful in finding statistics for company, industry, and market information.

Access Info: Athens Campus Only
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When using, be sure to click on the "Source" link to find the original source of the statistic, which can help you find additional information.

Additional Resources

Get more in-depth analysis with more consumer and market research resources
Gather additional information from other industry reports
Analyze the industry and consumers in the local market and region

Brewing in Athens

Brewed on the Bikeway
A bike & brew tour.
Ohio Brew Week
A summer microbrew festival in Athens

Local Brewers