Scripps Innovation Challenge - Mintel

Resources for students in the Scripps Innovation Challenge

Using Mintel

Consumer research in Mintel 

  1. Use the Category Overview drop-down menu to choose a consumer category to explore. 
  2. The reports have the most in-depth information for you to use in your analysis. 
  3. See the video below for an example of using a category to find a report about a consumer group.