University Libraries

(state, city, county, zip, or custom location). A great resource when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry.
BizMiner produces the most granular industry statistical reports in the market. We offer industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code.”

I often refer to Business Source Complete as the “Google of Business Information”. Regardless of your topic, Business Source Complete is bound to have something for you. It’s great for company and industry news, academic journals, trade publications, and much more.

To find the Country Risk Reports:

1. Look under the D&B Manuals men after logging in to Mergent Archives
2. Select Country Reports
3. You may need to sort by date to find the most recent reports in your search

Also contains some global industry and market research reports for larger industries.

Limited to 50 simultaneous users.

Our license only allows for 6 concurrent users

Report types include: technology tutorials, marketplace reports, implementation guides, face-off reports, timelines, comparison & selection guides, and profiles of products, services, and companies.

Industry profiles include the following information:

• Industry overviews

The competitive landscape
Products, operations and technology
Finance and regulation
Regional and international issues
Human resources
Labor statistics

Because you can find many analyst (stock) reports for the same company from many different firms, Investext is a great tool to use to get information from a variety of sources.
The industry search is pretty clunky, so you may have better results finding industry information by searching for companies within the industry.

Note: Many business students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but I can guarantee that students who depend too much on the reports without consulting numerous other sources will not do as well on their projects. You need to consult multiple resources to have a well-rounded view of your industry.



IBISWorld contains in-depth, regularly updated industry reports for over 700 United States NAICS-classified industries. Each report averages 25-30 pages in length, and contains the following information:

Key Statistics
Segmentation
Market Characteristics
Industry Conditions
Key Factors
Key Competitors
Industry Performance
Outlook
Note: Ohio University Libraries only subscribes to the Industry Market Research and Company Research Components. All other components of the database are not included in the library’s subscription.

There is not an easy way to search Key Business Ratios. I’ve found the best way to use the interface is to browse by the broad industry drop-down menus. Also note that the KBR industry coverage is not as granular as Bizminer, which has a more narrow focus.

Use to show nearby companies to your company’s location.

Also includes demographic data by location.

The company screening feature is extremely robust, and allows downloading of custom company information.

Contains global company information, annual reports, EDGAR filings, current news stories, and some international industry reports.

Mergent U.S. economic time series data collected from primary sources and updated daily with content across hundreds of key economic series in daily, weekly, monthly and quarterly frequencies.

It has profiles for over 850,000 firms, 20,000 investors and 100,000 private market deals. Whether doing company, investor, M&A, venture capital funding, or private equity research, PrivCo is searchable by advanced criteria in all categories.


PrivCo requires that users create an account in order to use the database. Please use your @ohio.edu email address.

When using, be sure to click on the "Source" link to find the original source of the statistic, which can help you find additional information.

Note: Simmons Insights is limited to 50 users at a time.

Simmons provides information on consumer usage behavior for all major media, more than 450 product categories and over 8,000 brands. And it includes in-depth demographic, psychographic, and lifestyle descriptions of all Americans, including the diverse Hispanic/Latino market, with an added sample of 8,000 Hispanics above and beyond the general market survey of 25,000 respondents. Additional Hispanic demographics, language preferences and media.

Note: Our subscription only allows for 10 users to log on at one time
In order to “Sign In” to SimplyMap, you need to create an account with SimplyMap first (use your @ohio.edu email address and whatever password you wish). This is optional, as you can just enter as a guest. Users who would like to save their work should “Create an Account.”
SimplyMap provides nation-wide data by state, county, ZIP code, census tract, and census block-group geographies. The following types of data are available in our SimplyMap subscription:

Demographic Variables
Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.
Business and Marketing Variables
Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages.
Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
Point Data
U.S. Business and Points-of-Interest (POI) data (over 4.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description.
The Simmons Data Package covers hundreds of categories under general topics including but not limited to:
Lifestyle (Demographics & Statements)
Hispanics Only (Special Demographics & Media)
Computers/Internet
Media
Entertainment/Leisure
Travel
Food (Baking, Condiments, Dairy, Frozen, General, Meat & Snacks/Deserts)
Beverages (Alcoholic & Non-Alcoholic)
Daily Activity
Dining
Apparel
Shopping
Health & Beauty Aids
Medicine/Drugs/Ailments
Tobacco
Telecom
Financial Services
Household Products
Cleaning Products
Pets & Pet Food
Home Improvements
Home Furnishings & Appliances
Lawn & Garden
Electronics
Automotive

Our Subscription to SportBusiness contains three different modules:

SportBusiness Professsional — provides in-depth case studies, reports, interviews, and more in the areas of sponsorship, media, marketing, digital strategies, merchandising, and hosting. Particularly useful in understanding the business of sport, following trends, and learning best practices.
Use Fan Tracker : Media to gather sports media consumption data from 13 global markets.
Use Fan Tracker : Sports to understand the popularity of sports and sports properties in 13 global markets.

SportBusiness Sponsorship — Provides global coverage on new deals in sport sponsorship; includes analysis of rights fees, contract duration, deal strategies, and more.
Use the Deals Tracker (found under the Sport Business Sponsorship navigation menu) to access sponsorship deals from the top 2,00 sports properties. Can be filtered by sport, industry, and sponsorship type.

SportBusiness Media — Provides global coverage of sports media rights deals.

Contains a wealth of information about the sports industry. Information includes:
Sports Participation Trends; Sporting goods market trends and statistics;
Sports venue data, including sales and revenues for college and professional sports venues; Sports Fan reports;Organization directories.

Electronic access to the Wall Street Journal back to 1984 is provided via the library’s subscription to Proquest Newspapers.

Does not include listings for stocks, bonds, funds, etc.
Earlier years are available on microfilm. Alden Library has issues beginning in 1927. See ALICE for complete holdings and locations at other campuses.
Wall Street Journal may also be found by searching Factiva, although the Proquest search interface is arguably easier to use.

"Designed for the world’s marketing services sector, and used by advertising and media agencies, research companies, media owners, marketing consultants and top business schools. WARC.com supplies its users with information in key areas critical to their success, including communications effectiveness, media planning and buying, market research and methods, and consumer insight and behaviour.” “The WARC.com database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide.” (excerpt from About and Content sections of WARC).