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Finding e-sports (and other sports) sponsors and deals

by Chad Boeninger on 2019-02-22T14:53:03-05:00 | 0 Comments

Did you know that Toyota is a sponsor for the Overwatch League?

Today at the Business of Games Summit at Ohio University, I attended a session called "Follow the Money: How does the investment community view games and eSports?"  One of the topics of the panel was about sponsorship of esports.  If you'd like to look at esports sponsor deals, take a look at the SportBusiness Deal Tracker.  You can find the Deals Tracker  under the Sponsorship menu inside the SportBusiness database.  

image showing the Deals Tracker link in SportBusiness

 

 


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